I've Reinvented My Career Five Times. Now I Help Others Do It Faster
I've been a Wall Street litigator during the 2008 financial crisis. A VC-backed founder who raised $30 million. A hired-gun CEO brought in to fix companies that weren't mine. A solopreneur who rebuilt from absolute zero. And now a fractional strategist for groundbreaking companies.
The Rebuild
What Happened Next Changed Everything
A pandemic collapsed the business. The federal government seized every dollar we had for two years. We sold our house and moved our four daughters across the country. I had to keep my family afloat while fighting to prove what was true.
I won't sugarcoat it. But I kept going because that's the thing about inflection points. 90% of navigating them is just moving. Not perfectly. Not with a complete plan. Just forward.
I won. And I rebuilt.
"I survived complete annihilation. Not because I had some secret, but because I refused to let it define me as a victim."
Amy Nelson
The Methodology
Most Advice Fails at Inflection Points
Here's why: it treats them as problems to solve. They're not. They're opportunities to architect—if you have the right framework.
That realization became the RANE Framework™.
Research
You stop making moves based on the wrong information. Forensic fact-gathering, real risk, real stakeholders—before anyone acts.
Architect
You get a trajectory, not a reaction. Positioning, infrastructure, exits—designed before you need them.
Narrative
You own what people believe. Tell your story strategically or someone else tells it wrong.
Execute
You're moving in 72 hours. That window sets the trajectory and we don't wait for perfect.
I built it for myself first, in the middle of real stakes with real consequences. Now it's behind everything I do for others.
The Mission
Building What I Wished I'd Had
When everything fell apart, I looked for the resource that should have existed—a strategic partner who understood both the boardroom and the worst morning of your life. A community of people who'd been through it and came out sharper. It didn't exist. So I built it.
I'm a mom of four daughters and a wife. I'm building for their future while I serve professionals across every career stage. And I believe more than anything that every person—especially every woman—needs to know how to make money on their own. Whether she wants to today or she's going to need to on some random Tuesday when the world shifts.
That's what all of this is for.
We get in the arena
We don't advise from the sidelines.
Research is strategy
We dig before we act
Prevail, don't just survive
Resilience is the baseline, not the goal
Honest without victimhood
Hard experiences are teaching tools, not identity markers
The Experience Behind the Expertise
Credentials That Come From Doing the Work
The Career Arc:
10 years as a Wall Street litigator
Founded The Riveter
(raised $30M, scaled to 140 employees)
Navigated pandemic collapse and a 4-year federal investigation of my husband
Rebuilt into a profitable, diversified business and methodology
The Reach:
500k+
followers across social media channels
55k+
subscribers to the Riveter Report newsletter
The Platform
Forbes + Inc.
former columnist
iHeart podcast
former host of What's Her Story with guests like Melinda French Gates and Abby Wambach
Speaker
Fortune's Most Powerful Women, TEDx Worthington Women, Wall Street Journal's Women in the Workplace, and more.
Partnerships:
...and more
As Featured in:
Start a Conversation
Let's Talk
Most of my best working relationships started with a conversation — not a sales pitch. If something here resonated, or you're navigating something and want to think it through, I'd like to hear from you.
By submitting this form you agree to our privacy policy.
