Hard Transitions
Are Rocket Fuel
If You Know What To Do With Them
Where are you right now?
You're building a portfolio career
You’re building plan B—or know you need to.
You've got 20 years of experience and six different things you're good at—but every time someone asks "what do you do?" you freeze. You need surgical precision on your offer and a room full of peers at your level.
You're ready to be a leading voice
For executives and organizations building visibility
You've built the track record. Now it's time to build the platform. Thought leadership, positioning, and visibility that puts you where you should have been years ago.
You’re in shark-infested water
For founders and executives facing existential stakes
Lawsuit. Board coup. Press exposé. Public pile-on. Your advisors want you to stay quiet and settle. You need someone who's been through the fire and will help you prevail—not just survive.
Meet Amy
I'm Not Teaching From the Stands.
I'm in the Arena With You.
Wall Street litigator. Raised $30M as a venture-backed founder. Hired gun to launch a new venture for a century-old luxury retail empire. Survived a federal investigation, rebuilt publicly, and turned crisis into clarity—more than once. Forbes columnist. iHeart podcast host. TEDx speaker. Sought-after strategic advisor and story architect to corporate leaders.
I'm not here to coach you through something I read about. I've done the hard thing, figured out what works, and now I'm in your corner. Whatever you're facing, there is a strategic path forward—and you don't have to find it alone.
The Approach
The RANE Framework™
Every canon event follows a pattern, and so does the path through it.
This is the four-phase methodology I've used to navigate career crisis, professional reinvention, and my own nearly impossible transitions—and the one I'll use to guide you through yours, from first response to full rebuild.
Day Zero Protocol
That moment when everything changes and inaction is the most dangerous choice. A clear protocol for the first 72 hours—designed to stabilize the situation and orient the next move.
Narrative Architecture
When it feels like one moment is about to define you, this is how you take control of the story—and turn it into the thing that opens doors.
Resilience Systems
You're tired of waiting for the next shoe to drop. This is how you build a foundation that holds—so you stop reacting and start owning what comes next.
The Membership
For Multi-Hyphenates
The Membership
Stop explaining. Start converting.
The Membership is where portfolio careerists get surgical precision on their offer, build predictable revenue, and access a network of peers—not beginners.
What's inside:
100+ expert sessions on pricing, positioning, and visibility (taught by Amy + operators like HerFirst100K’s Tori Dunlap, Forbes columnist Amy Shoenthal and best-selling author Amanda Goetz)
Monthly live Q&As where you get direct feedback on your offer
A private community with decades of experience in corporate America and building businesses
The Riveter AI Mentor for on-demand strategy support
This is for you if:
You're done with feast-or-famine. You want a run rate. And you want to be in a room where people are doing it scared—but actually doing it or getting ready to.
What Members Say
For Executives
Strategic Advisory
Strategic partnership for leaders who are done waiting.
Whether you're building a platform or navigating a crisis, you need a strategist—not a coach. Someone who's operated at scale, survived public scrutiny, and knows how to negotiate when the gloves are off.
90-Minute Intervention to Strategy
One session. 2–3 concrete moves you can execute immediately. Not therapy. Not coaching. Strategy.
Executive Platform Build
Full-service thought leadership: positioning, content strategy, ghostwriting, and visibility management. For executives ready to become the leading voice in their space.
Crisis Intervention
(Day Zero Protocol)
Lawsuit. Board coup. Press exposé. Immediate narrative stabilization, legal/PR coordination, and a roadmap to prevail—not just settle.
